What should the logo reflect?
Today, women of all body types are dancing professionally and for exercise, but most women cannot find dancewear that fits, has bust support or is in the right color. As an innovative mother/daughter team, Support Every Body® has designed and patented a bra to wear under a dance leotard.
They have patented products for customers who do not fit the traditional ballet mold and wanted a logo to reflect their mission of inclusivity and support.
Competitive Analysis:
We looked at the logos of competitor companies like Wonda, Bra Necessities and ThirdLove which have a mix of thin wispy figures and geometric angular designs. We decided to go with an abstract flowing logo and the color yellow for the feeling of vitality and support.
Final Design:
The final logo uses the font "Veranda" with the hexadecimal colors #f4bd2c, #8e8e8e and #000000. I created a version of the logo with gray text so it shows up on black backgrounds. We also made a standalone icon version without text.
